Nissan (OTC:NSANY) will cut Japanese production of its Rogue SUV, a top-selling model in U.S. markets, over May-July in response to new U.S. import tariffs, Reuters reported on Tuesday.
Nissan plans to reduce production of the Rogue by 13,000 vehicles at its plant in Japan’s Kyushu prefecture over the next three months, Reuters reported, citing a person with knowledge of the matter.
The cut represents more than a fifth of the 62,000 Rogues sold in the U.S. in the first quarter of 2025. The cut will also see fewer working hours at the Kyushu plant, which is Nissan’s largest.
Japan’s third-largest automaker is much more exposed to U.S. markets than its peers, and faces greater headwinds from U.S. President Donald Trump’s 25% tariffs on all automobile imports to the country.
Automaking peers including Honda (NYSE:HMC), Stellantis (NYSE:STLA), and Hyundai (OTC:HYMTF) were seen pausing production outside the U.S. and shifting more output to the country, following the imposition of the tariffs. The tariffs went live from last week.
But Nissan was considering cutting global capacity by 20% even before Trump’s tariffs, as the automaker engages in a turnaround plan to overcome slowing sales in its biggest markets.
The company’s sales in the U.S. were pressured by an aging lineup and a lack of the popular hybrid class. In China, Nissan was largely outpaced by local electric vehicle firms.
Nissan’s talks over a potential merger with peer Honda also fell apart earlier this year.
